The Beginning
Air India is becoming more popular as a way to stand out from the crowd. Aside from that, the company is working with famous fashion designer Manish Malhotra to give new clothes to its more than 10,000 service staff. Members of this group are all workers, whether they work on the ground or in the air. There are security guards and flight staff in this group. Where would you like us to go? The goal is for Air India’s image to shine around the world and for passengers to have a stylish and modern time while they fly.
Manish Malhotra making designs with an Indian feel
Bollywood and India’s rich cultural history gave Manish Malhotra ideas for his fancy clothes and careful attention to detail. He mixed more modern and traditional Indian patterns into the new outfits while he was making them. In addition to showing off India’s long and interesting past, the goal is to make the country look forward-looking and creative.
Each and every job needs a different outfit.
Everyone who works there will be given their own unique outfit. The crew in the cockpit will wear clothes that are comfortable and useful, while the crew in the lounge will wear clothes that look classy and professional. Security guards and people who work on the ground will wear outfits that help them do their jobs well and make them look good at the same time.
In addition to being comfy, it is also good for the environment.
More than just how he looked, Manish Malhotra cared about how he looked. He cared about everyone in the world. The clothes are made from eco-friendly materials and are made to last. In addition, it was important for everyone to be able to move around easily during those long work hours.
Workers’ involvement in making the clothing
Also, Air India and Manish Malhotra didn’t just make clothes that could be put away in a box. Different people from all over the country were asked questions to make sure that the new outfits met the needs and tastes of the people. Everyone was excited to show off their new looks to other people because they worked together to look better.
What types of events can you expect to see the glamour?
The high-fashion clothes will be shown to you in a series of steps! People think that the first batch will be sent out by the end of 2023 and that the whole rollout will be done by the middle of 2024.
To Sum Up in a Better Way
With the deal between Air India and Manish Malhotra, the company has taken a big step toward making its public image better. India’s history, creativity, and great customer service can all be seen in the new costumes that have been launched. With these sleek looks, Air India is sure to make an impact that will last. Flying with them will be fun and stylish!
